Pink gin has a storied history — long before the Instagram-friendly rose-tinted bottles took over, British naval officers were dosing their Plymouth with Angostura bitters to settle rough seas and rougher stomachs. Bitter Truth Pink Gin nods directly to that tradition, and coming from a brand built on reviving classic bitters and cocktail ingredients, that pedigree makes sense.
Style & Character
At 40% ABV, this sits in the flavoured gin category, but don't confuse it with the fruit-forward crowd. Bitter Truth's approach leans old-school — think bittering agents and aromatic spice rather than raspberry syrup. The brand's deep expertise in bitters formulation suggests a backbone of warm, herbaceous complexity. For anyone who's explored the amaro bars of Tokyo's Ginza district or the apothecary-style cocktail dens of Singapore, this is that kind of spirit: considered, layered, built for mixing but interesting enough to sip.
The Verdict
I rate Bitter Truth Pink Gin 7.2 out of 10. It's a well-executed tribute to a style that deserves more respect than it often gets. At £34.50, it's fairly priced for a specialty bottling from a craft-focused producer. Where it loses a fraction is in standing out from the pack — the flavoured gin space is brutally competitive, and without a bold signature botanical or a higher proof to really punch through in cocktails, it risks getting lost on a crowded shelf. That said, for the history-minded drinker or the home bartender who wants authenticity over novelty, it earns its place.
Best served in a Pink Gin Sour — shake with lemon juice, a teaspoon of yuzu marmalade, and egg white. The citrus brightness lifts the bitters beautifully. Garnish with a strip of grapefruit peel and a single star anise floated on top.
